Crux London: Crafting Forever Jewelry with Responsibility and Passion

Crux London is a fine jewelry brand founded in 2014 by Katie, a Goldsmiths Company gold member and a BA (Hons) Jewellery Degree holder from London. Recognized for her love and excitement for jewelry, Katie has worked with industry giants like Tiffany and Co, Pomellato, and Carolina Bucci before embarking on her own journey.

Crux London is situated in Hatton Garden, London's prestigious jewelry hub with a rich heritage dating back to Medieval London. The brand stands out with its responsible approach to sourcing materials. It uses solid 9ct / 18ct Gold and Platinum, produced using recycled grain, thereby reducing the demand for mining these precious metals. All of Crux's bespoke jewelry is cast, set, and hand-finished by artisan craftspeople in Hatton Garden, with only chains and huggie components sourced from Italy.

Crux's commitment to responsible sourcing extends to its gemstones and diamonds, which are ethically sourced and conflict-free. Katie handpicks each stone based on its ethics and natural beauty, demonstrating the brand's commitment to quality and sustainability. This focus has won the brand rave reviews from clients, who praise everything from the beauty of the pieces to the seamless process and excellent aftercare.

Crux London offers a personalized service, with Katie working one-to-one with each client to refine designs and choose the perfect stone. Each piece of jewelry is expertly refined and hand-finished, ensuring that it meets the high standards of the brand and its customers. This personalized approach is extended to all products, whether it's wedding earrings, engagement rings, or self-purchased treats.

The brand operates by appointment only and is open from Monday to Friday, 9 am to 5 pm. It is closed on weekends. The brand's contact location is The Goldsmiths Centre, 42 Britton St, Farringdon, London, EC1M 5AD.

Crux London has a comprehensive shipping policy and accepts multiple payment methods. It also offers a returns policy and provides aftercare for its products. Customers can keep up-to-date with new jewelry, gemstones, events, and more through the brand's newsletter.

Despite its UK origins, Crux London serves a global clientele, with its website offering currency conversion for numerous countries, from Afghanistan to Zimbabwe. The brand's commitment to quality, responsibility, and personalized service, combined with its global outlook, positions it as a leading name in the fine jewelry industry. Its dedication to creating 'forever jewelry' that is as enduring as the moments it commemorates ensures a strong emotional connection with its customers.

Crux London is not just about selling jewelry; it's about creating precious moments and celebrating the joy of life through beautifully crafted, responsible pieces. As a brand, it embodies the passion and love for jewelry of its founder, Katie, and translates it into every piece it crafts.