A Jewel Jewellery - Business Summary

Founded in 2015, A Jewel is a designer jewellery brand created by Akvile Cenkyte, a Lithuanian-born goldsmith and gemologist. The brand is renowned for its exquisite, handcrafted pieces that blend traditional goldsmith techniques with modern interpretations. A Jewel's signature style marries industrial chic with contemporary elegance, providing a unique aesthetic that is both edgy and sophisticated.

The brand offers a wide range of products, from necklaces and rings to earrings and bookmarks, each embodying the highest standards of craftsmanship and meticulous attention to detail. The product options range from the "Chained Choker Necklace" priced at £865.00 to the "Round Wedding Band Ring in 18K Gold" that can cost up to £1,390.00. Each product is handmade in Britain and there are multiple variants for each item, allowing customers to customize their purchases.

A Jewel's founder, Akvile Cenkyte, is an award-winning designer and goldsmith. Her work blends centuries-old skills with a contemporary twist, resulting in handcrafted treasures that redefine luxury. Each piece tells a unique story in precious metals. Akvile's creation, "TECHNO SUN," a perfume bottle, won a Gold prize at the prestigious annual Goldsmiths’ Craft & Design Council Awards in London in 2017.

In addition to its wide range of products, A Jewel also offers a 'SPA for Jewellery', where customers can bring in their jewellery for cleaning, maintenance, and repair. This service underscores the brand's commitment to exceptional quality and customer service.

A Jewel is also committed to ethical and sustainable practices. The brand has a guide to ring sizes and birthstones by month to help customers make informed purchasing decisions. They also provide advice on how to look after your jewellery and a detailed explanation of hallmarking.

A Jewel has a strong online presence, with accounts on Twitter, Facebook, Linkedin, Pinterest, and Instagram. They also operate a newsletter, offering a 10% discount to subscribers. The brand has a comprehensive website that includes information about its products, founder, and services. There's also a section dedicated to engagement and wedding jewellery, reflecting the brand's ability to cater to special occasions.

While the brand is primarily an online retailer, it also has various stockists, demonstrating the brand's growth and popularity. They have clear policies on returns and refunds, and terms and conditions, ensuring transparency and trust with their customers.

In conclusion, A Jewel is a unique jewellery brand that blends traditional craftsmanship with contemporary design. Their commitment to sustainability, customer service, and quality, coupled with their wide range of products, makes them a standout choice for customers seeking unique, handcrafted jewellery.