UKAY Group: A Pioneer in Indian Fashion and Gold Jewellery in East London

UKAY Group, established 40 years ago in Whitechapel, has been a stalwart in the Indian fashion and gold jewellery industry in East London. They have been providing some of the finest Indian clothes and gold jewellery, making them a go-to destination for shoppers seeking high-quality, stylish, and traditional Indian garments and accessories.

Evolving with the Times

UKAY Group has always been at the forefront of evolving with its customers' needs. Recognizing the ever-changing shopping habits, the company has been gearing towards e-commerce to cater to a younger generation of digital-savvy shoppers. They understand that the traditional in-person shopping that the older generation is used to might not necessarily resonate with the younger generation. Hence, they have launched a new website in July 2019 to cater to their customers' changing preferences.

The new website is a part of UKAY Group's efforts to adapt to the digital age, offering the convenience of online shopping to its customers. The company aims to mitigate the rush and panic associated with festive shopping, particularly during the two Eid periods. They encourage their customers to beat the last-minute Eid rush by staying at home and shopping from their website instead. With this, customers can enjoy a stress-free shopping experience without the chaos traditionally associated with festive shopping.

Bridging the Gap

UKAY Group is not only adapting to the new digital shopping habits of the younger generation but also aims to bridge the gap between the traditional and the modern. The company is working to show the older generation the conveniences of online shopping, helping them transition seamlessly from the in-store shopping experience they are accustomed to, to the digital world.

Expanding Reach

In addition to their online platform, UKAY Group maintains a physical presence with two gold shop branches. The locations of these branches and their contact details are yet to be updated. This way, they can cater to customers who still prefer the traditional in-person shopping experience.

Staying Connected

UKAY Group believes in the power of social media and uses platforms such as Yelp, Facebook, Twitter, and Instagram to connect with their customers. These platforms allow the business to keep their customers updated with the latest fashion trends, new arrivals, promotional offers, and other relevant business updates. This also allows them to engage with their customers, gather feedback, and provide quick customer service.

Conclusion

Overall, UKAY Group has been a trusted name in the Indian fashion and gold jewellery industry in East London for the past 40 years. With their move to e-commerce, they are set to continue their success in the digital realm. Their commitment to adapt to changing consumer habits, while maintaining their traditional business values, sets them apart in a competitive market. With their understanding of both older and newer shopping habits, they are poised to cater to a wide range of customers, offering them convenience, variety, and quality.