Tulja Jewellers Business Summary

About Tulja Jewellers

Tulja Jewellers is a renowned family-owned business specializing in high-quality South Asian inspired jewellery. Named after the Indian Goddess of Jewellery, Tulja Jewellers is situated on Green Street, a prestigious location in East London, known to be a dream destination for every British bride of South Asian heritage to choose her wedding jewellery.

The owners of Tulja Jewellers, Vijay Lodhia, his brother Paresh and their father Babulal, are descendants of jewellers from Rajkot in the Indian state of Gujarat. The family expanded their business internationally in the early 1900s, starting from Yemen, then moving to Khartoum, Sudan, and finally settling in London in the early 1990s.

Products & Services

Tulja Jewellers offers a wide range of distinctive jewellery, including South Asian inspired wedding sets, necklaces, earrings, bangles, rings, and bracelets. The jewellery is available in a variety of precious metals and gems, including 22 carat yellow gold, 18 carat white gold, and diamond. The unique designs are influenced by traditional cultural heritage and modern design aesthetics, bringing these influences together to create exquisite pieces.

Aside from the Asian inspired jewellery, Tulja also carries Western style diamond jewellery, white gold, cruciform and wave patterned pendants with brilliants and baguettes, floral and triple-hoop clip-on earrings, and Tiffany-style bracelets.

Tulja Jewellers sources its jewellery from all over India, including cities like Bombay, Calcutta, Madras, Delhi, and Rajkot, as well as from Indians living in Dubai. The pieces often feature intricate filigree work and unusual patterns, all carefully handcrafted to ensure the highest quality.

In addition to selling jewellery, Tulja Jewellers also buys gold. Customers can have their old gold valued and be surprised by how much they can get for it.

Exclusive Collection & Diamond Lounge

Tulja Jewellers launched an exclusive new product range, aimed at customers seeking unique and memorable pieces for themselves or as gifts for others.

Furthermore, Tulja Jewellers introduced the Diamond Lounge in 1997, expanding its product range from just diamond rings to all kinds of diamond jewellery. The diamonds used in Tulja's jewellery are certified by gemmological institutes, ensuring their authenticity and quality.

Customer Base

Tulja Jewellers caters to a multicultural customer base, including Punjabis, Gujaratis, Bengalis, Pakistanis, Sri Lankans, and other South Asian customers, as well as non-Asians. They take pride in delivering a first-class one-to-one personal service for each and every customer.

Contact

Tulja Jewellers is located at 262 Green Street, Forest Gate, London, E7 8LF. They can be contacted at 020 8471 7787. For more information, customers can visit their official website.