Since 1798, Boodles has represented the epitome of fine British jewellery. Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation. In 2023 Boodles was named by Walpole, as Best British Luxury Brand of the Year.
Boodles is a family-owned British luxury jeweller and jewellery designer based in the UK. The company is known for its distinctive collections of fine jewellery, engagement rings, and high jewellery. Boodles is also an authorised retailer of Patek Philippe, a prestigious Swiss watch brand.
Boodles offers various product categories including rings, necklaces, earrings, and bracelets. Each category comprises numerous collections such as Ashoka, Boodles Beach, Blossom, Dolce Vita, Florentine Knot, Love Letter, Maymay, Rose Over the Moon, Play of Light, Raindance, Roulette, Secret Garden, and Waterfall.
Under the 'Love & Engagement' category, Boodles showcases a range of engagement rings made of different stones and metals. The selection includes platinum, yellow gold, rose gold, diamond, sapphire, emerald, and ruby rings. In addition, the company offers a variety of stone cuts such as Ashoka, cushion, emerald, marquise, oval, pear, and round brilliant.
Boodles also offers wedding rings for both men and women, as well as anniversary rings, bridal jewellery, and eternity rings.
In the high jewellery category, Boodles features collections like A Family Journey, Ashoka, Fifth Avenue, Monaco, National Gallery, and Peace of Mined. The company recently launched a high jewellery collection in honour of the 200th anniversary of the National Gallery.
The company's partnership with Patek Philippe allows it to offer a range of watches from the Swiss brand's collections, including Calatrava, Complications, Cubitus, Golden Ellipse, Gondolo, Grand Complications, and Twenty~4.
Boodles is committed to responsible sourcing and sustainability in its operations. The company follows the Diamonds & The Four C's policy to ensure the quality and ethical sourcing of its diamonds. Boodles also complies with the UK Modern Slavery Act, further demonstrating its commitment to responsible business practices.
The company operates the Boodles Charitable Trust as part of its corporate social responsibility efforts. Although details of the trust's activities aren't specified, this indicates a commitment to giving back to the community.
Boodles has several showrooms located throughout London, the North West of England, and Dublin. Customers can book in-store or virtual appointments, highlighting the company's dedication to providing expert, friendly, and bespoke service.
The company's website offers a range of customer services, including delivery information, refund policy, a guide to buying, a ring size guide, and a store locator. Customers can also request a brochure.
Boodles was awarded the 'British Luxury Brand of the Year 2023' at The Walpole British Luxury Awards.
The Boodles Blog features articles about the company's collections, design inspirations, and more. This includes pieces on the Diavik Mine, the Cullinan Legacy Necklace, and Wonders of Nature.
With its commitment to quality, craftsmanship, and ethical sourcing, Boodles has established itself as a leading name in the luxury jewellery market. The company's extensive collections of fine jewellery and luxury watches, coupled with its bespoke design services and commitment to customer service, set it apart in the luxury retail sector.