Since 1798, Boodles has represented the epitome of fine British jewellery. Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation. In 2023 Boodles was named by Walpole, as Best British Luxury Brand of the Year.
Boodles is a prestigious luxury jewellery brand recognised for its exquisite designs and high-quality products, including rings, necklaces, bracelets and earrings. The company's offerings are categorised into various collections such as Ashoka, Boodles Beach, Blossom Dolce Vita, Florentine Knot, Love Letter, Maymay Rose, Over the Moon, Play of Light, Raindance, Roulette, Secret Garden, Waterfall, and many others. Each collection offers a unique aesthetic and design philosophy, catering to a wide range of customer preferences and occasions.
In addition to its jewellery, Boodles also offers a range of gifts for her, for him, anniversary gifts, and Valentine's Day gifts. The company curates edits of its products, showcasing their Eternity Rings, Latest Designs, Most Loved Sets, and other categories to provide customers with a streamlined shopping experience.
Boodles prides itself on the quality of its materials and craftsmanship. The company offers a range of precious metals and stones including platinum, yellow gold, rose gold, diamond, sapphire, emerald and ruby. The stones are available in various cuts such as Ashoka, cushion, emerald, marquise, oval, pear and round brilliant.
The company is committed to responsible sourcing, ensuring that all the precious metals and stones used in its products are ethically sourced. Boodles also provides educational resources on diamonds and the Four C's (cut, colour, clarity, carat), allowing customers to make informed decisions when purchasing jewellery.
Boodles also offers a selection of high jewellery, including watches and cufflinks. As authorised retailers of the esteemed Swiss Watch brand, Patek Philippe, Boodles carries a collection of the brand's masterpieces, including the Calatrava, Complications, Cubitus, Golden Ellipse, Gondolo, Grand Complications, and Twenty~4.
Beyond its product offerings, Boodles is known for its commitment to design, craftsmanship and sustainability. The company offers bespoke design services, ensuring customers can bring their unique vision to life. Boodles' commitment to sustainability is evident in its sourcing practices and corporate responsibility initiatives.
Boodles has a rich heritage and family story that forms part of its brand identity. The company shares the Boodles family story and heritage on its website, offering customers a glimpse into the brand's history and values.
Boodles is not only a business but also a contributing member of the community. The Boodles Charitable Trust is evidence of the company's commitment to giving back.
Boodles has several showrooms located in London, the North West of England and Dublin. Customers can book in-store or virtual appointments to explore Boodles' offerings, assisted by expert and friendly staff. The company also provides a range of customer services, including delivery information, a refund policy, a guide to buying, a ring size guide, a store locator, and the option to request a brochure.
Boodles was honoured with the 'British Luxury Brand of the Year 2023' award at the Walpole British Luxury Awards, a testament to the brand's standing in the luxury industry.
In conclusion, Boodles is a luxury jewellery brand that combines exquisite design, high-quality materials, responsible sourcing, and exceptional customer service. With its wide range of collections, bespoke design service, and commitment to sustainability and community, Boodles has established itself as a leading brand in the luxury jewellery market.