Tatty Devine

Tatty Devine design & create original, handmade jewellery in a fun, distinctive style. Founded in Britain in 1999, Tatty Devine is an independent company creating acrylic art jewellery to blur the boundaries between art, fashion & culture. Explore necklaces, statements, brooches, earrings & more!

Tatty Devine

Tatty Devine Business Overview

Tatty Devine is a renowned jewelry brand specializing in original and fun statement jewelry. Established in 1999 in East London by founders Harriet and Rosie, the brand has since garnered a cult following that continues to grow over 25 years later. The brand was born from the founders' frustration at the lack of interesting and accessible jewelry on the market. This led them to create their own unique pieces, turning throwaway objects like leather scraps and guitar plectrums into one-of-a-kind jewelry.

Tatty Devine is known for its DIY approach, often incorporating an anarchic streak and roots in punk, which resonated with an industry and public hungry for different, non-commercialized, and quality products. This unique approach to jewelry making has landed them features in Vogue magazine and the hearts of loyal fans worldwide.

Today, Tatty Devine creates about 300 new jewelry designs every year. These range from trend-led capsule collections to limited edition masterpieces, showcasing their advanced techniques in acrylic jewelry design and production. The brand is also known for its collaborations with artists, designers, charitable institutions, and cultural spaces, with recent partnerships including World Book Day, Bowie, Frida Kahlo, and Terrence Higgins Trust.

All Tatty Devine jewelry is designed and handmade in-house by a small, skilled team of makers in the UK. They ensure that every piece carries the quality and uniqueness that the brand has become known for.

Harriet Vine and Rosie Wolfenden, the co-founders of Tatty Devine, have been at the helm of the company since its inception, driving the brand forward with original ideas, creative passion, and business acumen. Both women have received MBEs for their contributions to the fashion industry.

Tatty Devine offers a wide range of jewelry options, including necklaces, earrings, brooches, and rings. Their items vary from statement pieces to more subtle charm jewelry, and they also offer personalized pieces, such as their popular name necklace.

The brand also has a rewards program, Tatty Devine Rewards, which offers points to customers for purchases, reviews, and referrals. These points can then be redeemed for discounts on future purchases.

Tatty Devine is committed to sustainability, using recycled materials in many of their pieces. They offer free standard delivery on UK orders over £60 and free UK returns.

In addition to their online presence, Tatty Devine has a physical store located in Covent Garden, London. The store staff includes a manager and sales advisors, further supporting the brand's commitment to providing excellent customer service.

Overall, Tatty Devine continues to be a trailblazer in the world of statement jewelry, offering customers unique, high-quality pieces that stand out from the crowd. With a strong commitment to sustainability, in-house production, and customer service, the brand is set to continue its success in the years to come.