Swarovski Business Summary

Swarovski is a leading jewelry and accessories brand founded in 1895 by Daniel Swarovski. The founder’s passion for innovation and design, coupled with mastery in crystal cutting, has established the Swarovski brand as a renowned industry leader.

Swarovski offers a wide range of products including jewelry, watches, accessories, decorations, and gifts. The brand is also known for its Swarovski Created Diamonds, a range of jewelry that combines precious metals with laboratory-grown diamonds to create captivating collections. The Eternity Collection, for instance, shimmers with everlasting elegance, and the Galaxy Collection takes a playful new approach with a star-inspired design.

The brand frequently collaborates with various artists to create unique collections. One noteworthy collaboration is the Ariana Grande x Swarovski Capsule Collection, which brings old Hollywood into a shining new era. Another is the partnership with Stuart Weitzman for the Creators Lab that produced a spectacular shoe designed with over 6,000 Swarovski Crystals.

Swarovski offers free standard shipping on orders over £60 and has a customer-friendly return and exchange policy. For Valentine’s Day, customers can receive a Swarovski mirror as a gift if they spend over £130. The brand also offers a special promotion where customers can sign up to the Swarovski Club and receive a 10% discount on their next online purchase.

In addition to its wide range of products, Swarovski also offers a variety of services to enhance the customer shopping experience. Customers can book a personalized consultation with crystal experts at their local store, and they also have access to a customer service chat for immediate assistance. The Swarovski website also includes a helpful FAQ section for quick answers to common inquiries.

Swarovski places a strong emphasis on sustainability and corporate social responsibility. The brand is committed to acting responsibly, taking careful consideration of the environmental impact, and ensuring that the highest ethical standards are met across the supply chain.

The brand has a strong online presence, with a user-friendly website that provides easy access to new collections, best sellers, and exclusive offers. It also includes a store finder for customers who prefer to shop in person. The website is accessible in multiple languages, reflecting the global reach of the Swarovski brand.

In conclusion, Swarovski is a globally recognized brand that offers high-quality, stylish, and innovative products. The brand's commitment to customer service, sustainability, and continual innovation ensure its position as a leader in the jewelry and accessories industry.