Mejuri Business Summary

Mejuri is a contemporary jewelry brand that offers a wide variety of products including earrings, rings, necklaces, bracelets, gifts, and men's jewelry. The business operates both online and through various physical stores located in London, New York, Los Angeles, San Francisco, Austin, Boston, Chicago, Toronto, Montreal, Vancouver, and Sydney. Mejuri also operates piercing studios in these locations.

Mejuri aims to redefine the jewelry experience by offering high-quality, handcrafted pieces at an accessible price. Their collection includes an array of pieces made from different materials such as 14k yellow gold, gold vermeil, sterling silver, and gemstones including natural diamonds, pearls, and lab-grown sapphires. They also offer a selection of personalized jewelry, allowing customers to create unique pieces that tell their story.

The brand emphasizes accessibility and inclusivity, offering free express shipping on all orders over £100. The company also provides a membership program, Mejuri+, which offers members a variety of benefits including 10% off first orders, free shipping every Monday, birthday perks, exclusive product access, and priority sale access.

In addition to its product offerings, Mejuri supports a philosophy of self-expression and lifting others up. The brand has partnered with professional tennis player Emma Navarro, who embodies these values. Navarro serves as a brand ambassador, representing Mejuri's shared philosophy on and off the tennis court.

Mejuri provides several services to its customers including styling appointments where customers can chat with a stylist one-on-one for expert stacking advice. They also offer piercing services where customers can create their dream ear stack with the help of an expert piercer.

The company is committed to sustainability and has outlined its commitments on its website. Mejuri operates under a supplier code of conduct to ensure ethical sourcing and production of its products. The company also has a modern slavery policy in place, demonstrating its commitment to social responsibility.

Finally, Mejuri emphasizes customer service, providing a range of resources for customers including a FAQ section, order status updates, shipping and delivery information, return and exchange policies, a warranty, and a gift card option. Customers can also contact the company directly for assistance.

Mejuri encourages customers to join Mejuri+ for free, promising exclusive access to their biggest product drops, promotions, members-only products, and more. They also offer a 10% discount on first purchases of £125 or more for new members. For ease of access and convenience, customers can join Mejuri+ through Google, Apple, or Facebook accounts or by providing their email.

In conclusion, Mejuri is a modern, inclusive jewelry brand that combines high-quality craftsmanship with accessible pricing. The brand offers a wide variety of products and services, supports a positive philosophy, and is committed to sustainability and social responsibility.