Boodles Business Summary

Boodles is a luxury jewellery brand, specialising in a range of high-quality pieces including rings, necklaces, earrings, bracelets, and engagement rings. The company's portfolio is composed of numerous collections, each with their unique charm and aesthetic. Among these collections are Ashoka, Be Boodles, Beach Blossom, Dolce Vita, Florentine Knot, and Love Letter. Other noteworthy collections include Maymay Rose, Over the Moon, Play of Light, Raindance, Roulette, Secret Garden, and Waterfall.

Boodles offers a variety of gifts for different occasions such as anniversaries and Valentine's Day, catered towards both men and women. The company also curates edits of their pieces, such as Eternity Rings, Latest Designs, and Most Loved Sets. Moreover, Boodles provides a diverse range of engagement rings, available in various stone cuts and metals. These include platinum, yellow gold, rose gold, diamond, sapphire, emerald, and ruby.

In addition to jewellery, Boodles also offers an assortment of high-end Patek Philippe watches and cufflinks. Boodles is an authorised retailer of Patek Philippe, carrying an array of their masterpieces from various collections including Calatrava, Complications, Cubitus, Golden Ellipse, Gondolo, Grand Complications, and Twenty~4.

Boodles embraces sustainability and responsible sourcing in its operations. The company provides comprehensive information on diamonds and the four C's (Carat, Cut, Clarity, Colour), emphasising the importance of responsible sourcing. The company also offers practical tips for finding the perfect ring.

Boodles has a rich heritage that it proudly showcases to its customers. The Boodles family plays a significant role in the company's story, with their commitment to craftsmanship, design and sustainability evident in their work. Boodles also runs a Charitable Trust, reflecting its corporate responsibility.

The company has been recognised for its contribution to British luxury, winning the 'British Luxury Brand of the Year 2023' at The Walpole British Luxury Awards. Boodles maintains a blog, where it shares interesting articles on topics such as the Diavik Mine, The Cullinan Legacy Necklace, and Wonders of Nature.

Boodles provides an immersive customer experience through its showrooms, located in places like Bond Street, Harrods Royal Exchange, Sloane Street, The Savoy, Liverpool, Manchester, Chester, Dublin, and Leeds. Customers can also book in-store or virtual appointments for bespoke service.

The Boodles website utilises cookies to enhance user experience by showing personalised content and offers options for users to manage their preferences. The company also has a strong online presence across different regions, including the UK, Ireland, the European Union, and the US.

In terms of customer service, Boodles provides a variety of resources including delivery information, a refund policy, a guide to buying jewellery, a ring size guide, and a store locator. Customers can request a brochure, and there are clear terms of service and privacy policies. Boodles also encourages customers to sign up for their newsletter for updates and offers.

On a final note, Boodles has made a significant impact on the luxury jewellery market and continues to do so through its commitment to quality, design, sustainability, and customer service.