Astrid & Miyu Business Summary

Astrid & Miyu is a London-based jewellery brand that has made a name for itself with its contemporary designs and the unique way it has revolutionised the jewellery shopping experience. The company's offerings range from earrings, necklaces, rings, bracelets, charms, and piercing jewellery.

Products

The brand offers a vast range of jewellery, with its best sellers including the Heart Signet Ring available in gold and silver, the Infinite Cuff in gold, and the Love Heart Charm Bracelet in gold. Customers can also purchase the Open Love Heart Talisman Charm, Open Scorpio Zodiac Talisman Charm, and Open Red Heart Talisman Charm, all available in gold.

Astrid & Miyu's jewellery is often made from 18k gold-plated sterling silver, with many of the pieces also available in a silver variant. The company also offers products made from recycled sterling silver, further showcasing their commitment to sustainable and environmentally-friendly practices.

Services

In addition to selling jewellery, Astrid & Miyu also offers services such as piercings, tattoos, and welded bracelets. Customers can book an appointment for these services through their website. The brand also provides a digital loyalty card program where customers can earn 5 points for every £1 spent.

Customer Experience

Astrid & Miyu focuses heavily on the customer experience and offers several conveniences to enhance it. These include free UK delivery and returns, as well as the option to "shop now, pay later" with Klarna. There are also discounts available for students and blue light cardholders.

Customers can refer friends to the brand and enjoy a discount on their next order. Additionally, Astrid & Miyu offers gift cards that can be spent on jewellery both online and in-store.

Brand Mission

Astrid & Miyu is "more than just a jewellery brand"; they describe themselves as a movement on a mission to revolutionise the jewellery experience. The brand encourages customers to celebrate their individuality through their jewellery choices and promotes the idea of mixing and matching pieces to create unique looks.

Online Presence

Astrid & Miyu have a strong online presence and offer shipping to various locations including the United States, Australia, Europe, France, Germany, Ireland, Italy, Jersey, Netherlands, Belgium, and the rest of the world. The company maintains an active presence on social media platforms such as Facebook, Pinterest, Instagram, and TikTok, engaging with customers and showcasing their products.

In conclusion, Astrid & Miyu is a contemporary jewellery brand that combines innovative design, customer-centric services, and a strong online presence to provide a unique shopping experience. With a range of high-quality, stylish products and a strong commitment to customer satisfaction, the brand has established itself as a leader in the modern jewellery market.