APRIATI Business Summary

APRIATI is an online e-boutique, interactive, and expressive of the brand's personality. The brand showcases a multitude of products, including the featured 'Dancer Ring Soft Riviere with Medals'. The website integrates a shopping bag feature, indicating the capacity for online purchases and providing a user-friendly e-commerce experience. The website navigation includes the ability to explore the product range, shop the looks presented on their Instagram page, and visit other APRIATI boutiques.

The business promotes a concept titled '7 Cords', although further details about this are not available due to the unavailability of the linked pages. This concept may be related to product lines, business models, or brand philosophy, which could be of significance to the brand narrative and customer engagement.

APRIATI provides a dedicated customer service section for visitors to seek assistance. Unfortunately, the specifics of the services offered could not be discerned due to the 'Services' page's unavailability. The presence of a frequently asked questions (FAQ) section signifies APRIATI's commitment to addressing customer queries and concerns, thereby enhancing customer service quality.

The e-boutique also provides an account feature, enabling customers to create individual profiles. This functionality often includes order tracking, personalized product recommendations, and faster checkout processes, thereby enriching the overall shopping experience.

Significantly, APRIATI maintains a digital newsletter to stay connected with its customers. Businesses typically use newsletters to share updates, promotional offers, and relevant content, enhancing customer engagement and loyalty.

The website also contains a 'Contact Us' page, indicating the provision for direct communication. This feature emphasizes the business's customer-centric approach, encouraging open communication lines for feedback, queries, or complaints.

The website clarifies its use of cookies, adhering to digital best practices and legal requirements. This transparency reaffirms the business's commitment to data security and privacy, which can enhance customer trust.

However, the unavailability of certain web pages, such as 'About' and 'Services', is a notable shortcoming. These pages often provide essential information about the business's history, values, and service details, contributing to the brand's credibility and customer trust. This lack of information could potentially hinder customer engagement and conversion.

Overall, APRIATI's e-boutique offers a comprehensive digital shopping experience, emphasizing customer service and engagement. The website integrates e-commerce best practices, such as personalized accounts, a shopping bag feature, and a dedicated customer service section. Although the unavailability of some pages is a limitation, the business demonstrates a strong customer-centric approach, which is pivotal in today's digital business landscape.

© APRIATI 2021