Asprey London Business Summary

Asprey London is a high-end retailer that offers a variety of products for both women and men, alongside homeware, fragrances, and gifts. The business is based in the UK and trades in GBP.

One of Asprey's unique selling propositions is the ability for customers to personalise gifts, creating a lasting memory for their loved ones. This adds a touch of exclusivity and personalisation to their shopping experience. Asprey's product range includes an Imperial Jadeite collection and a special House of Asprey collection.

Product Range

Asprey's product range is quite diverse, catering to different tastes and needs. Some of the items sold by Asprey include a Caviar Set in Sterling Silver & Crystal, a Sturgeon Caviar Spoon in Sterling Silver & Mother of Pearl, an Oyster Bowl in Crystal, a Pair of Dove Candlesticks in Sterling Silver, a Bubbles Champagne Saucer, and a Bubbles Ice Bucket. The prices of these items suggest that Asprey targets high-end consumers who appreciate luxury items.

Customer Service

Asprey places a strong emphasis on customer service. All orders are sent with Asprey purple gift wrapping, adding an extra touch of elegance to every purchase. For orders over £1000, customers enjoy complimentary shipping.

Customers also have the option to order by phone, allowing them to discuss their purchase and receive assistance. This personalised approach ensures a premium shopping experience.

Asprey also offers a concierge service to answer any customer queries. This service can be reached via phone or email. The business also provides the option for customers to book an appointment in-store, providing an added level of personal service.

Digital Presence and Marketing

Asprey maintains an active digital presence with a newsletter that customers can subscribe to. Subscribers receive complimentary shipping on orders of £500 or more. This incentive is applied automatically at checkout for qualifying orders and can only be redeemed once.

Asprey also maintains a presence on social media platforms such as Facebook, Instagram, and Twitter, allowing them to connect with their customers on multiple channels.

Sustainable and Responsible Business Practices

Asprey is committed to sustainable and responsible business practices. This is reflected in its legal policies, which include a Privacy Policy, Terms & Conditions, and a dedicated section on Corporate Responsibility.

Asprey also acknowledges the importance of accessibility and has a policy in place to ensure its services are accessible to all customers. The business also offers special commissions, product care for its leather skins, and trophies, showcasing its dedication to quality and customer satisfaction.

In conclusion, Asprey London is a luxury retailer that offers a wide range of products and personalised services, catering to a high-end consumer base. It operates with a focus on customer service, quality products, and sustainable practices.